How impersonation scams work in Web3 communities

An impersonation scam is someone posing as your team to get a member’s seed phrase or money. In Web3 communities it usually starts in public chat and ends in a DM. Impersonation scams in crypto grew more than 1,400% in 2025, per Chainalysis.

What counts as an impersonation scam?

Chainalysis describes impersonation as fraudsters “posing as legitimate organizations or authority figures” (Chainalysis, 13 January 2026 (opens in a new tab)). In a community, that means anyone pretending to be your support team or your mods.

The goal is usually a seed phrase, or a wallet connected to a fake site. Either one is enough to empty the wallet.

How big is the problem?

Big, and growing fast. Chainalysis says crypto scams received at least $14 billion on-chain in 2025, and says the total could pass $17 billion as more scam wallets are found. Impersonation scams grew more than 1,400% compared to 2024. The average scam payment rose from $782 in 2024 to $2,764 in 2025 (Chainalysis, 13 January 2026 (opens in a new tab)).

Those numbers measure money sent to scammers. They don’t count victims or incidents, and they cover crypto as a whole. Chainalysis doesn’t split them by Discord or Telegram.

Why do Discord and Telegram attract them?

That’s where your members talk in public, and a scammer can read every message. Coinbase calls Discord and Telegram “hotbeds” for crypto scams and says scams on both have surged in the last year (Coinbase, 4 November 2025 (opens in a new tab)). It gives no numbers for that rise.

What do these scams look like in a community?

  • Fake support. A member asks a question or complains in public chat. Minutes later a DM arrives from “support”, with a fake profile picture and job title, asking for a seed phrase.
  • Fake giveaways. A message says the member won tokens or an NFT. Claiming it means clicking a link or connecting a wallet.
  • Hijacked admin or bot accounts. A real admin or bot account gets taken over and posts a fake announcement. One post reaches every member at once.
  • Copied mods. A new account takes a mod’s name and avatar, then DMs members as that mod.

The first three come from Coinbase’s list (Coinbase, 4 November 2025 (opens in a new tab)). The last one we’ve seen in communities we moderate.

How do you shut them out on Discord?

  • Say it plainly: your team never DMs first. Pin it where new members land and repeat it in your rules.
  • Tell members they can turn off DMs from server members. Coinbase gives the same advice.
  • Add a verification step for new members, so a fresh account can’t post the moment it joins.
  • Use AutoMod to check member profiles for words you list, such as your team’s names (Discord developer docs (opens in a new tab)).
  • Keep announcement rights with your core team. Fewer accounts that can post announcements means fewer accounts worth hijacking.
  • Turn on 2FA for every account with mod powers. Discord lets a server owner require it for moderation actions (Discord developer docs (opens in a new tab)).

How do you shut them out on Telegram?

  • Same rule: your team never DMs first. Pin it.
  • Hide the member list, so members who aren’t admins only see the admins and bots (Telegram Bot API (opens in a new tab)).
  • Turn on Aggressive Anti-Spam, which Telegram offers to admins of large groups (Telegram FAQ (opens in a new tab)).
  • Keep admin rights to a few people, with only the rights each one needs.

How can we check your server?

Our free Community Security and Bot Audit looks at an existing Discord server the way a scammer would. We join as a normal member and need no admin access. You get a 2-page report, starting with scam and bot risk. See the sample audit.

What would a scammer find in your server?

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